Enterprise Vision：
Put the Best Technologies Together to Make the Best Kerui Perpetually”. To build the enterprise as: A world-class manufacturer of petroleum equipment
A world-class business group of petroleum equipment
A world-class service and contractor of oil & gas engineering
To build the enterprise as transnational enterprise group and listed stock enterprise with international famous name brand.
Enterprise Mission：
For customers: to provide high quality equipment, modern technology and the best service in order that our equipments can help customers to gain more profit.
For employees：To create broad development space and improve their comprehensive capability, to cultivate excellent talents and let Kerui be their lifelong career in order to form an elite team.
For stockholders：To repay stockholders’long term benefit.
For society：We are contributing our share to enhance social civilization.
Core values:
Teamwork, customer-oriented services
be of one heart and one mind, struggle in unity, giving constructive suggestions for the development of the company. First-rate service shapes Kerui’s quality, and continuously offering the most perfect and high quality service to customers is the eternal pursue of Kerui people.
The customer is supreme; honesty is the principle of life.
Let customers become the center of all jobs and every effort. Honest casts glory, and quality is our lifeline. The most important for us is our brand, our reputation, and our customers.
Treasures talents, makes effort to be innovative.
The talent is the core of the guaranteed quality, to respect talents is to respect knowledge. To stimulate individual potential and to develop the latent force of enterprise. Innovation is the source of the quality, which makes our research & development team bigger and stronger.
The detail decides success or failure.
Valuing the detail of each link is the motto of our Kerui people. |
